Step-by-step guide to creating compelling, memorable presentations

A chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasnt changed, however, are the basics behind creating a powerful visual - what to say, why to say it, and how to say it for the most impact. In Say It With Charts, Fourth Edition --the latest, cutting-edge edition of his best-selling presentation guide -- Gene Zelazny reveals time-tested tips for preparing effective presentations. Then, this presentation guru shows you how to combine those tips with todays hottest technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on:

* How to prepare different types of charts -- pie, bar, column, line, or dot -- and when to use each

* Lettering size, color choice, appropriate chart types, and more

* Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites

For over 45 years, McKinsey & Company's Gene Zelazny has been showing McKinsey consultants and professionals around the world how to plan, design, and deliver effective business presentations_and how to improve and expand their repertoire of presentation skills. Now in this revised and expanded edition of Say It With Presentations, Mr. Zelazny brings together his years of valuable communication experience to show managers_even those with little or no presentation experience_how to prepare winning presentations using his proven methodology and the full range of PowerPoint techniques. Written in a clear, highly engaging style, this essential business tool covers everything from defining the situation...to developing the right mix of visual aids to interest your audience without overpowering them. Say It With Presentations features a wealth of practical information on: Selecting the best medium_traditional standup presentation, discussion meeting, video conference, or virtual presentation Designing your presentation_knowing what to put in and what to leave out Determining your message_how to make it clear, direct, and appropriate for the intended audience Writing the presentation_crafting the most effective story line, introduction, and ending Making the most of visuals_including computer-driven onscreen presentations with animation, scanned images, sound, video, and links Creating charts, text visuals, and storyboards_to produce the most attractive and convincing presentation Projecting confidence, conviction, and enthusiasm_to hold audience attention and generate interest in your ideas Rehearsing the presentation_to search out imperfections and make the event as compelling as possible Setting up facilities and equipment_to ensure that everything is working smoothly and geared for a first-rate presentation Applying your delivery skills_putting together all the oral, video, and audio effects and delivering them at the right pace Getting used to answering questions_by preparing for and anticipating post-presentation queries from the audience Filled with scores of helpful illustrations, this wide-ranging sourcebook also explains how to take humor seriously and incorporate it into a presentation...and how to use the "Audience Bill of Rights" to focus clearly on the needs of the audience. Comprehensive and completely up to date, the new edition of Say It With Presentations contains all the skills-building information, methods, tips, and pointers that business professionals need to win over clients and reap greater financial rewards.

eun Uhr morgens, am dritten Dienstag im Monat. Der StrategieausschuB tritt N zu seiner monatlichen Sitzung zusammen. Das Wort hat Dr. Frank, vielversprechender Nachwuchsmanager und yom AusschuBvorsitzenden beauftragt, mit seiner Prasentation das Thema des Tages einzufUhren: Lage der Branche und Position des eigenen Unternehmens als Orientierungsrahmen fUr neue Investitionsvorhaben. Entschlossen, seine Sache gut zu machen, hat Dr. Frank grUndlich recherchiert, eine saubere Gliederung ausgearbeitet und auch die Schau bilder zur visuellen Untermalung nicht vergessen. DaB graphische Darstellungen ein wichtiges Kommunikationsmittel sind, steht fUr ihn fest. Und wer wollte da widersprechen? Gut konzi piert und gestaltet, sagt ein Schaubild in der Tat mehr als tausend Worte - und zwar schneller und klarer als jede Zahlentabelle. Allerdings, auch das Umgekehrte gilt: Schaubil der, die nicht gut konzipiert und gestaltet sind, stiften mehr Verwirrung als Erhellung. Und genau das wird unser Referent gleich sehr anschaulich beweisen. Setzen wir uns also unter seine Zuhorer und lassen seine Prasentation auf uns wirken. 1 Dr. Frank beginnt: Guten Morgen, meine Damen und Herren. Ich habe hier einen kurzen Oberblick Uber unsere Branche und die Position unseres Untemehmens zusammengestellt. Damit mochte ich Sie Uberzeugen, daB wir verstlirkt in Entwicklungs landem aktiv werden sollten. Warum das notig ist, will ich anhand einiger Schaubilder verdeutlichen. Zunlichst mochte ich zeigen, daB unsere ganze Branche sich guter Gesundheit erfreut. Wie Sie auf diesem Bild hier deut .- ..... ........ . " ' .. ..."" ... ' .. r ... lich sehen, gilt das nach allen I, h ....., _ .. ..... ..... L. ......,"-, _ ................."